Developing & Promoting a Useful Purpose Statement, Values, and Goals For Your Practice

Large businesses have known for years that having an articulated purpose statement and values can provide valuable guidance and motivation promoting organizational success. The same holds true for small businesses such as private medical clinics, or units of larger clinical systems. Having a current purpose statement and values articulated not only promotes success, but provides valuable guidance when dealing with challenges and ethical dilemmas. Assessing how well the organization is operating in alignment with the articulated purpose and values is equally important in promoting success and sustainability.

This session provides basic organizational knowledge enabling practice owners and leaders develop a purpose statement, values, goals, and objectives. A basic understanding of organizational culture as defined by Edgar Schein (2004) is also given to help leaders and owners assess whether or not purpose and values are actually driving what happens in the business. Having a strategy and assessment plan in place not only promotes higher functioning and success, but also provides guidance when faced with challenges.